Style Guide

From WikiBody - The Owner's Manual For Your Body

1. Use Second Person when possible.
2. Don't sound clinical. The goal is to serve a human purpose: to give everyday people easy, concise access to basic health information in a positive way. The tone can be inspirational, ever so slightly.
3. Don't sound newsy. News articles on health are less useful because they provide information piecemeal and without full context. Provide coverage of the latest health news, if relevant, but write whole, timeless articles which can be updated if newer information is available.
4. Call out any gender-specific information. e.g. "Women Only: Do not drink any alchohol during pregnancy."
5. Steer away from controversy. If something is unknown, with scientific evidence on both sides, consider first whether it's worth mentioning at all, and if it is, clearly denote that the topic is subject to controversy and provide a short summary of both sides.
6. Provide links and references for all information presented. Don't worry about formatting them as footnotes. Just include them as a list at the bottom of the page.